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Digital Marketing
Introduction to Digital Marketing
What is digital marketing (2:35)
All about digital marketing
QUIZ: Introduction to Digital Marketing
Developing a digital marketing strategy
What is a digital marketing strategy and why do you need one? (2:47)
Five rules for creating powerful digital marketing strategies
QUIZ: Developing a digital marketing strategy
RESOURCE: Digital marketing plan template.docx
Understanding your target market
Understanding your target market (2:19)
All about buyer personas (3:04)
Defining your target market with buyer personas
QUIZ: Understanding your target market
RESOURCE: Buyer persona template
Marketing funnels and the buyer’s journey
What is the buyer's journey (2:17)
AIDA: A simple but effective marketing funnel (2:26)
How to create a marketing funnel
QUIZ: Marketing funnels and the buyer’s journey
RESOURCE: Campaign execution plan
Providing value with relevant content
Growing your audience with content marketing (3:42)
Ten tips for creating valuable content
QUIZ: Providing value with relevant content
RESOURCE: Content calendar template
Getting discovered with Search Engine Optimisation
What is Search Engine Optimisation and why is it important? (3:52)
How Google ranks your content (3:43)
How to optimise your website for search engines
QUIZ: Getting discovered with Search Engine Optimisation
Understanding Pay Per Click (PPC) advertising
PPC advertising: The quickest way to reach your target customers (3:25)
How to create PPC campaigns that get results
QUIZ: Understanding Pay Per Click (PPC) advertising
Introduction to Google Ads
What are Google Ads (3:28)
Four ways to optimise your Google Ads
QUIZ: Introduction to Google Ads
RESOURCE: Google search ad template.docx
Social Media Marketing
Social media basics (4:05)
How to stand out on social media
QUIZ: Social media marketing
RESOURCE: Social media planner
Building customer relationships with email marketing
Introduction to email marketing (4:21)
Email segmentation and understanding GDPR
QUIZ: Building customer relationships with email marketing
What is influencer marketing?
Getting started with Influencer marketing (3:33)
Using influencer marketing to grow your brand
QUIZ: What is Influencer marketing?
Evaluating results with marketing analytics
Marketing metrics and why they're so important (3:10)
Types of digital marketing audits
QUIZ: Evaluating results with marketing analytics
RESOURCE: Campaign post-mortem review template
How to optimise your website for search engines
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